FloSports, a leader in sports streaming and original content, today announced the acquisition of DirectAthletics, an industry leader in timed sports event registration and data management.

Since its inception in 2006, FloSports has provided comprehensive coverage of Track & Field and Cross Country via its FloTrack vertical. DirectAthletics’ properties, combined with those of FloTrack and previously-acquired MileSplit, create an all-in-one essential destination for fans and participants alike. The combined properties form the largest and most comprehensive database of Track & Field videos, meet coverage, results, and rankings in North America.  

“Track & Field and Cross Country are part of the FloSports heritage and continue to be a priority for our company,” said FloSports CEO and Co-Founder, Mark Floreani. “This moment marks a significant investment in the vertical through the combination of DirectAthletics’ industry-leading software and our expansive audience and reach through FloTrack and MileSplit. We are excited for the future and honored to welcome DA to the team as we work to take these sports to the next level.”

Founded in 2000, DirectAthletics is a pioneer in the timed sports software industry. Today its event registration platform, along with its meet management software, MeetPro, are used by over 10,000 events a year. DirectAthletics’ TFRRS platform serves as the official hub of Track & Field results and rankings for the NCAA, NAIA, NJCAA, and multiple state high school associations throughout the country. The acquisition will combine DirectAthletics’ technology suite with FloSports’ live and on-demand programming, rankings, and content under one umbrella. As part of the acquisition, DirectAthletics co-founders David Stelnik and Jason Kronstat will join the FloSports team. 

“The coaches, timers, meet directors, and athletes who make up our longtime customer base are what make this sport great, and it has been an honor to work with them since the founding of DA,” said David Stelnik, CEO and Co-Founder of DirectAthletics. “We are thrilled that by joining forces with FloSports, we can expand our reach, offer new capabilities, and create a unified, essential destination for Track & Field and the broader Running community.”

Additionally, DirectAthletics and the NCAA have agreed to a multi-year extension to their long-standing technology partnership. As part of the agreement, DirectAthletics will continue to power meet registration, rankings, and qualification for 18 NCAA championships across all three divisions. TFRRS will also continue to track millions of performances annually, further establishing itself as the authoritative hub of collegiate Track & Field and Cross Country statistics. 

“DirectAthletics has been a trusted partner to the NCAA for almost two decades. We are excited to continue our long-standing relationship with DA as they join FloSports,” said Jeff Mlynski, Associate Director of Championships and Alliances at NCAA.

For more information, visit: FloSports.tv

About FloSports 

Founded in 2006, FloSports is a subscription video streaming service dedicated to sports, offering live and on-demand access to hundreds of thousands of competition events across 25+ vertical sport categories in the US and abroad. FloSports’ vision is to give underserved sports the love they deserve. With a growing library of more than 300,000 hours of premium content including news, expert commentary, films, documentaries and more, FloSports has established itself as an innovator and leader in sports streaming. Finally, your sport has a home. For more information, please visit: flosports.tv. 

About DirectAthletics

DirectAthletics is a leading provider of event and data management technology for timed sports.  Founded by three college runners, DirectAthletics has grown to serve thousands of schools, leagues, and governing bodies across North America. For over a decade, its TFRRS platform has set the standard for official data management in Track & Field and Cross Country, automating rankings and qualification for all of college and junior college, and an increasing number of high school state associations.  Learn more at www.directathletics.com, www.tfrrs.org, and www.tfmeetpro.com