PUMA Launches Project3: A Unique Opportunity for Marathon Runners

PUMA Launches Project3: A Unique Opportunity for Marathon Runners

Have you ever wondered what it feels like to train and race like a PUMA elite athlete? Well, now you have the chance.

Jan 15, 2025 by Nia Gibson
PUMA Launches Project3: A Unique Opportunity for Marathon Runners

Have you ever wondered what it feels like to train and race like a PUMA elite athlete? Well, now you have the chance.

PUMA is giving runners participating in the 2025 London and Boston Marathons the opportunity to experience race day with the same tools, support and technology as some of the world’s best athletes, all while testing cutting-edge PUMA race products designed to elevate performance.

What Is Project3?

Project3 is an exclusive program designed to push runners to their limits and help them achieve new personal bests. Through this initiative, PUMA is offering a variety of prizes and personalized support to help runners make the most of their marathon experiences in London and Boston.

Here’s how it works:

  • $3,000 cash prize for any runner who beats their personal best by three minutes or more.

  • An additional $3,000 cash prize for the runner who surpasses their personal best by the largest margin within the Project3 group.

  • An additional $3,000 cash prize for the fastest male and female runners in the Project3 program.

That means the program offers a potential $9,000 for the runner who can win in all three categories—an opportunity to not only achieve your marathon goals but to take home a significant cash reward.

Support from PUMA’s Elite Team

As part of the Project3 experience, participants will have access to exclusive resources to help them perform at their highest level. Participants will be guided by PUMA’s Elite Running Team coaches, who have years of experience in training world-class athletes. 

Additionally, you’ll be able to connect with elite runners and PUMA’s innovation experts, all of whom will provide personalized insights, training tips and advice to help you crush race-day goals.

This is a unique opportunity to receive tailored guidance, test new race-day shoes and gear, and fine-tune your race strategy to give you the best chance of success.

Eligibility Criteria:

To apply for Project3, you must meet the following criteria:

  • You must have a valid entry or bib for the 2025 Boston or London Marathon.

  • Your existing marathon personal best time must be 3:10 or faster.

If you meet these qualifications and are ready to push your limits, this is your chance to join an elite group of runners in a new innovative running program.

How to Apply:

Interested participants can apply by visiting www.puma-project3.com. The application deadline is 3:00 PM CET on January 27, 2025.

Whether you're looking to take your running to the next level or simply want to experience what it’s like to be part of the PUMA elite team, Project3 is your opportunity to do so.

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