AUSTIN, Texas (August 26th) - FloSports, a leader in sports streaming and original content, will broadcast the Virgin Money London Marathon in North America and Australia starting in 2021. The iconic international race will be exclusively streamed on FloTrack, FloSports’ dedicated track & field/cross country platform, in the US, Canada and Australia. 

The London Marathon, first staged in 1981, is one of the world’s leading and most-watched marathons with more than 40,000 professional and amateur participants. FloSports’ live feed of the 2021 event will feature the men’s and women’s races and will provide comprehensive coverage throughout the duration of the marathon. FloSports has partnered with Virgin Money London Marathon’s media rights distributor, TCB Sport Media, to bring the race to international audiences in North America and Australia. The partnership also includes the 2021 Great Manchester and Great North Runs which will be available live to North American and Australian subscribers.

Creating a richer viewing experience for fans of the Virgin Money London Marathon, FloSports will also provide original content and other programming in support of this year’s race. Subscribers will have access to an event hub that includes information on tune-in, start lists, schedules, results, top stories and more - all curated in one dedicated home for the Virgin Money London Marathon. The broadcast and programming offering will also include special video previews and recaps, behind-the-scenes content with pro athletes, race day pre- and post-shows and a second screen viewing experience with expert analysis and other viewer engagement features. 

“The Virgin Money London Marathon is one of the most competitive and widely-watched running events in the world, and we’re proud to partner with TCB Sports Media and the team at Virgin Money London Marathon,” said Ryan Fenton, Director, Rights Acquisition, FloSports. “We believe fans in both North America and Australia are looking for a new and fresh viewing experience around the iconic event and FloSports’ digital platform will deliver an exciting and engaging race.”

Hugh Brasher, Event Director of the Virgin Money London Marathon, said “We’re delighted that FloSports is our broadcast partner for North America and Australia for 2021 and we look forward to working together to provide a great viewer experience in October.”

The Virgin Money London Marathon is part of the Abbott World Marathon Majors, a series of the six largest/most prestigious marathons in the world. Traditionally held annually in April, this year’s Virgin Money London Marathon will take place on Sunday, October 3. Subscribers will also be treated to two of Europe’s most exciting races including the Great North Run (September 12) and the Great Manchester Run (September 22).

To access live and on-demand coverage of the Virgin Money London Marathon, visit FloTrack to become a monthly or annual PRO subscriber. The annual subscription unlocks access to premium content and live events across the entire FloSports network. Watch the events across all screens by downloading the FloSports app on Amazon Fire TV, Roku, Apple TV, the App Store, and Google Play Store.

About FloSports

Founded in 2006, FloSports is a subscription video streaming service dedicated to sports, offering live and on-demand access to hundreds of thousands of competition events across 25+ vertical sport categories in the US and abroad. FloSports’ vision is to give underserved sports the love they deserve. With a growing library of more than 300,000 hours of premium content including news, expert commentary, films, documentaries and more, FloSports has established itself as an innovator and leader in sports streaming. Finally, your sport has a home. For more information, please visit: flosports.tv.

About the London Marathon

• The London Marathon was first held on 29 March 1981 and the millionth finisher in the history of the event crossed the line in 2016.

• The 40th Race took place on Sunday 4 October 2020 with elite races on a biosecure closed-loop circuit around St James's Park and a world record 39,766 runners around the world running the virtual Virgin Money London Marathon on the course of their choice any time from 00:00:00 to 23:59:59 BST. Participants were able to download the Virgin Money London Marathon app powered by TCS to record their run. All finishers received a New Balance finisher's t-shirt and medal.

• In 2019 the Virgin Money London Marathon raised £66.4 million for charity, setting a new Guinness World Record for an annual one-day charity fundraising event for a 13th successive year. This brought the total raised for charity since 1981 to more than £1 billion.

• London Marathon Events gifts its surplus each year to The London Marathon Charitable Trust.

• Since 1981, The London Marathon Charitable Trust has awarded grants totalling in excess of £93 million to more than 1,490 projects in London and across the UK.

About FloSports

Founded in 2006, FloSports is a subscription video stream service dedicated to sports, offering live and on-demand access to hundreds of thousands of competition events across 25+ vertical sport categories in the US and abroad. FloSports vision is to give underserved sports the love they deserve. With a growing library of more than 300,000 hours of premium content including news, expert commentary, films, documentaries and more, FloSports has established itself as an innovator and leader in sports streaming. Finally, your sport has a home. For more information, please visit: flosports.tv.