PORTLAND, ME (September 19, 2011)-Millrose Games officials announced today that Shamrock Sports & Entertainment has been signed as the agency of record for the 105^th Millrose Games. Shamrock will work to establish corporate partnerships on behalf of the legendary meet which is scheduled to take place Saturday, February 11^th 2012 at the New Balance Track & Field Center at the Armory in Upper Manhattan.

The Portland, ME based agency is led by President and Founder Brian Corcoran, and specializes in developing profitable partnerships between blue chip brands and sport properties.

Corcoran believes the legendary meet offers a unique value proposition to potential sponsors, "The Millrose Games is one of the premier track and field meets in the world. The intimate and historic atmosphere of the Armory, the fast, record-setting track, the promise of an Olympic preview and the bright lights of New York will generate a new level of excitement for the meet and will appeal to fans, athletes and sponsors alike."

The announcement comes soon after the recent appointment of Ray Flynn as the new Meet Director. The Armory Track & Field Foundation, the owners of the Millrose Games, believes that Shamrock alongside Flynn will reinvigorate the meet and return it to its roots.

The Executive Director of the Armory Foundation and President of the Millrose Games, Dr. Norbert Sander sees the new partnership as another positive step forward, "Shamrock offers the Armory and the Millrose Games the sales tools needed to establish mutually beneficial marketing alliances that are critical to the health and future of our meet. We are proud to collaborate with the Shamrock team and look forward to breaking new records together."

The Millrose Games will be the highlight of the season at the Armory, which hosts more than 100 meets and 125,000 athletes annually. Traditionally held on Friday night, the meet will move to Saturday this year to allow for a day session with high school, collegiate and masters events. The evening session will feature elite world class athletes and Olympic hopefuls from around the world and will include the legendary Wanamaker Mile.

For more information on the Millrose Games and partnership opportunities, please contact Rita Finkel, the Director of Business Development at the Armory Foundation at rfinkel@armorytrack.com or Nicolle Meyer, Shamrock Sports & Entertainment at nm@shamrockse.com.

ABOUT THE ARMORY FOUNDATION

A non-profit organization based in New York City, the Fort Washington Avenue Armory hosts the 105^th Millrose Games and more than 100 indoor track & field meets yearly with over 125,000 individual athletes. Besides its many youth sports and educational programs, the Armory directs the Hispanic Games, the New Balance Games, and the New Balance Collegiate Invitational at the Armory, the largest indoor college meet nationally. The Armory is additionally the owner of the Millrose Games and home to the National Track & Field Hall of Fame.

ABOUT SHAMROCK SPORTS & ENTERTAINMENT

Shamrock is a privately-owned sports marketing and sales agency led by former NASCAR and Fenway Sports Group Executive Brian Corcoran. At NASCAR, Corcoran spearheaded efforts to land the largest sports sponsorship in US history with the series entitlement of the NASCAR Nextel Cup Series, reported at $750MM.

Shamrock, a premier sports marketing organization headquartered in Portland, ME; specializes in sponsorship and multi-media sales, property analysis, proprietary asset development, VIP hospitality, as well as turnkey creative services for those who conduct business in sports and entertainment. Current clients include SeaWorld Parks & Entertainment, Richard Childress Racing, American Bass Anglers, Arena Football League, Professional Bull Riders, Casco Bay Sports, Goulian Aerosports, and USA Ski Jumping.

For more information about Shamrock Sports & Entertainment, please visit: www.shamrockse.com